As advanced and detailed as tools like Google Analytics and others are, they have a tendency to be slow in accumulating data, which would be fine, except that the Web is getting bigger and faster. Some analytics products take up to 24 hours to populate data, which clearly isn’t fast enough to keep up with the real-time Web.
A number of solutions for real-time analytics have emerged over the last few years, giving Web publishers and marketers a detailed glimpse into what’s happening on their sites at any given moment. Products like Woopra, Optify, Chartbeat, Clicky and ClickTale all offer such up-to-the-second insights. Since most of them have relatively low price points, small businesses can easily take advantage of these tools and benefit enormously from doing so.
Now, in order to…
Find Out Where People Are Coming From
Learn What They’re Looking For
If They Can’t Find It, Help Them
And, How Much It Cost…