Archives for Reports

Insights on Birthdays

Yes today is my birthday and you guessed it, I have to write an article about it. Since I’m turning the big “FOUR O” I don’t just want to write any article…I want to give you “Insights” on the meaning of birthdays. For many of you out there in the SEO/SEM world, a word is more then just a word…it’s the key to success. The key to open many doors. The key that determines whether you fail or make through the next round. Yes, words are keywords and “birthdays” is no exception.  But really, what could a keyword reveal? Or how do you go about finding out the identity of a keyword? Let me tell you…Google Insights for Search is a pretty good place to start!  Here is what Google Insights can do:

Google Insights Usage Definition - Great keyword history and tracking information

 

 

 

 

 

 

 

 

By using Google Insights you get great historic information about any keyword or key phrase. For example, did you know that the top 10 country searching for the keyword birthdays are:

Top 10 countries searching for the keyword birthdays

 

 

 

 

 

 

 

I know, Canada is 7th…we love our Birthdays and today is a special day to declare it! ;)  So, with all this Insight…is it enough to have a very targeted marketing campaign? Absolutely…especially if you add some of the most popular keywords that are being used such as:

 

Birthday keywords that will work for your marketing campaign

 

 

 

 

 

 

So knowing all this information…what are you thinking of?  I’m thinking that a tabloid magazine could be targeting most of their marketing on celebrity birthdays in the U.K., U.S., and Ireland! Why Ireland? I’ll let you play around and figure that one out…leave a comment if you know the answer!

 

Bottom line, if you’re in the marketing industry, this tool is FANTASTIC! So happy birthday everyone and happy searching!

Track Your Stats For Success

For nearly as long as we’ve had the ability to publish to the Web, tools have existed to help us measure traffic on our sites. In the early days, there were log file-based systems that gave us a general idea of the number of “hits” we were getting each week. In time, more accurate and sophisticated methods emerged, often using a combination of JavaScript and cookies to track human activity and filter out the bots. Hits turned into unique visits and page views.

As advanced and detailed as tools like Google Analytics and others are, they have a tendency to be slow in accumulating data, which would be fine, except that the Web is getting bigger and faster. Some analytics products take up to 24 hours to populate data, which clearly isn’t fast enough to keep up with the real-time Web.

A number of solutions for real-time analytics have emerged over the last few years, giving Web publishers and marketers a detailed glimpse into what’s happening on their sites at any given moment. Products like Woopra, Optify, Chartbeat, Clicky and ClickTale all offer such up-to-the-second insights. Since most of them have relatively low price points, small businesses can easily take advantage of these tools and benefit enormously from doing so.

Now, in order to…

Find Out Where People Are Coming From

Learn What They’re Looking For

If They Can’t Find It, Help Them

And, How Much It Cost…