How to Survive Google Penguin In Halifax NS!
As an on-line marketing expert based in Halifax, Nova Scotia it is sometimes frustrating to keep up with all the algorithm changes Google goes through in a month. Not only do we have to take the time to keep up-to-date and relevant but also multiply our efforts to apply the changes to all our client base. Fortunately, there’s many resources we can lean on to help through the transitions. Personally I could see the many signs of what the new Google Penguin update would entail, and it’s clear that the off page efforts will now be harder to obtain, but at least we won’t have those crazy ass back-link spam (or less of them) any more.
I do see a pattern arising from some on-line discussions and it comes down to blame. People will blame Google for helping the “big” corporations rank easier while penalizing the smaller players…but I don’t see it that way. I see it as the “big” corporations having a larger budget to do it right in the first place as oppose to finding loop holes due to a low budget and exploiting them.
Either way, any update that Google comes up with now and in the future will frustrate all corporations (big or small) because it involves change…but what we have to keep an eye out for is will the users appreciate the changes? The users are the ones that have the power over what works best today and what will need to change for tomorrow!
Personal NOTE: For those Halifax marketing firms that are starting to whine about the latest Google Penguin changes, stop focusing on what you did in the past and do the “right” and current Halifax SEO strategies for your clients. Don’t waste your time on the past or blame Google and focus on the present and what YOU have control over! We work in a fast pace, fast changing industry (SEO, SEM, Social media, etc…) and this should not be a shock!