http://yumnetwork.com Thu, 29 Nov 2012 20:50:43 +0000 en-US hourly 1 http://wordpress.org/?v=3.4.2 What Does Local Based Marketing Mean To Halifax Businesses? http://yumnetwork.com/what-does-local-based-marketing-lbm-mean-to-halifax-ns-businesses/ http://yumnetwork.com/what-does-local-based-marketing-lbm-mean-to-halifax-ns-businesses/#comments Tue, 12 Jun 2012 17:56:30 +0000 admin http://yumnetwork.com/?p=802 I recently read a White Paper from Mediative about Local Based Marketing which I found very informative. Here are some of the facts highlights: 95% of purchases are made offline 80%+ of online consumers use their web-enabled devices to research where to make offline purchases 41% of offline retail sales in 2011 (estimated) were web-influenced 55% of smartphone owners [...]
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]]> http://yumnetwork.com/what-does-local-based-marketing-lbm-mean-to-halifax-ns-businesses/feed/ 0 SEO Strategy | How to get Your Halifax Business Found http://yumnetwork.com/seo-strategy-how-to-get-your-halifax-business-found/ http://yumnetwork.com/seo-strategy-how-to-get-your-halifax-business-found/#comments Wed, 23 May 2012 19:25:35 +0000 admin http://yumnetwork.com/?p=792 Part of any SEO (search engine optimization) strategy has to be the local aspect of the efforts. There are so many strategy you can implement from Google Places, local SERP raking, and lets not forget local mobile search results. According to a 2011 ComScore study the #1 reason for using a mobile device is to get [...]

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]]> http://yumnetwork.com/seo-strategy-how-to-get-your-halifax-business-found/feed/ 0 The Google Penguin | Will Halifax Business Survive? http://yumnetwork.com/the-google-penguin-will-halifax-business-survive/ http://yumnetwork.com/the-google-penguin-will-halifax-business-survive/#comments Thu, 03 May 2012 18:24:49 +0000 admin http://yumnetwork.com/?p=776 How to Survive Google Penguin In Halifax NS! As an on-line marketing expert based in Halifax, Nova Scotia it is sometimes frustrating to keep up with all the algorithm changes Google goes through in a month. Not only do we have to take the time to keep up-to-date and relevant but also multiply our efforts [...]

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]]> http://yumnetwork.com/the-google-penguin-will-halifax-business-survive/feed/ 0 More Than Search Engine Marketing http://yumnetwork.com/more-than-search-engine-marketing/ http://yumnetwork.com/more-than-search-engine-marketing/#comments Fri, 27 Apr 2012 19:13:02 +0000 admin http://yumnetwork.com/?p=730 When you are meeting with high end customers for search engine marketing campaigns, what are the steps you take to uncover their real needs? Do you assume the industry and what works best for this industry in general? Do you ask a few questions to understand their needs and base your campaigns on this? Use [...]

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]]> http://yumnetwork.com/more-than-search-engine-marketing/feed/ 0 The Right SEO Targeting http://yumnetwork.com/the-right-seo-targeting/ http://yumnetwork.com/the-right-seo-targeting/#comments Wed, 18 Apr 2012 20:32:53 +0000 admin http://yumnetwork.com/?p=704 Many of our clients ask how they can get high SERP (search engine results page) ranking using normal SEO (search engine optimization) techniques. Let me assure you that there’s nothing normal about “SEO”!   There are a number of questions you need to answer in order to set the right path to success, but here [...]

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]]> http://yumnetwork.com/the-right-seo-targeting/feed/ 0 What’s a Blog Without Posts? http://yumnetwork.com/whats-a-blog-without-posts/ http://yumnetwork.com/whats-a-blog-without-posts/#comments Mon, 16 Jan 2012 21:14:20 +0000 admin http://yumnetwork.com/?p=697 I know it’s been a while since my last post, but sometime life takes away time and makes it impossible for you to squeeze more in a single day.  As you can imagine, not taking time on my blog will cost me plenty! To start, I will most likely lose my regular Halifax readers since [...]

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]]> http://yumnetwork.com/whats-a-blog-without-posts/feed/ 0 3 Steps to Help You With Social Media in Halifax Nova Scotia http://yumnetwork.com/3-steps-to-help-you-with-social-media/ http://yumnetwork.com/3-steps-to-help-you-with-social-media/#comments Tue, 08 Nov 2011 14:02:39 +0000 admin http://yumnetwork.com/?p=689 Knowing how to deal with the ever morphing social media world is hard as an individual, so imagine what a business needs to do to keep up. From the multitude ways to express opinions and comments to the infinate “share” methods that can start a never ending riple effect, you need to know what is being said [...]

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]]> http://yumnetwork.com/3-steps-to-help-you-with-social-media/feed/ 0 Search Engine Optimization Imagery http://yumnetwork.com/search-engine-optimization-imagery/ http://yumnetwork.com/search-engine-optimization-imagery/#comments Thu, 20 Oct 2011 23:22:46 +0000 admin http://yumnetwork.com/?p=681 It really is difficult to calculate how huge Search Engine Marketing is. Many people are aware of the fact that Search Engine Marketing is what every web master wants to ensure that his website gets on top of page results. You have to take up lots of features if you wish to enjoy the whole [...]

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]]> http://yumnetwork.com/search-engine-optimization-imagery/feed/ 0 Ship Building and Social Media http://yumnetwork.com/ship-building-and-social-media/ http://yumnetwork.com/ship-building-and-social-media/#comments Wed, 19 Oct 2011 21:22:35 +0000 admin http://yumnetwork.com/?p=672 Today, CBC posted the fact that Halifax’s Irving Shipbuilding is getting the $25 billion contract to build 21 Canadian combat ships and Vancouver’s Seaspan Marine has been awarded an $8 billion contract for 7 non-combat vessels, the federal government said Wednesday.   But what I want to know, is how this article do in regards to [...]

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]]> http://yumnetwork.com/ship-building-and-social-media/feed/ 0 Are You Loosing Your Job Over a Bear? http://yumnetwork.com/are-you-loosing-your-job-over-a-bear/ http://yumnetwork.com/are-you-loosing-your-job-over-a-bear/#comments Tue, 18 Oct 2011 19:48:50 +0000 admin http://yumnetwork.com/?p=668 Will The Panda Update Affect Your Ranking or SEO Efforts in a Local Setting Like Halifax Nova Scotia? Google has made another tweak to Panda following the one on Oct. 9, unofficially bringing the algorithm to version 2.5.2, as dubbed by Search Engine Roundtable. Matt Cutts at Google via Twitter confirmed the second update on Oct. 13.   The latter [...]

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]]> http://yumnetwork.com/are-you-loosing-your-job-over-a-bear/feed/ 0 Social Media Leadership http://yumnetwork.com/social-media-leadership/ http://yumnetwork.com/social-media-leadership/#comments Mon, 17 Oct 2011 15:08:10 +0000 admin http://yumnetwork.com/?p=656 Being a leader means being open minded, supportive, and according to Alan Keith of Genentech ”Leadership is ultimately about creating a way for people to contribute to making something extraordinary happen.” Leadership as we know it has been around since the 1940′s but has been more refined in the last couple of decades. So do we need [...]

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]]> http://yumnetwork.com/social-media-leadership/feed/ 0 Social Media Profiles Optimized http://yumnetwork.com/social-media-profiles-optimized/ http://yumnetwork.com/social-media-profiles-optimized/#comments Thu, 13 Oct 2011 13:37:02 +0000 admin http://yumnetwork.com/?p=651 Thursday October 13, 2011 I liked this article so much that I wanted to share it with you. You should make sure to act on these tips and make the changes right away!   How To Optimize 7 Popular Social Media Profiles for SEO If you want to strengthen your personal or business brand’s visibility, [...]

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]]> http://yumnetwork.com/social-media-profiles-optimized/feed/ 0 Shopping On The Go with Google Commerce Search http://yumnetwork.com/shopping-on-the-go-with-google-commerce-search/ http://yumnetwork.com/shopping-on-the-go-with-google-commerce-search/#comments Wed, 12 Oct 2011 15:59:55 +0000 admin http://yumnetwork.com/?p=632 Wednesday October 12, 2011 There was a lot of activity around Google’s commerce search today so i decided to investigate a little further! Of course, everything is related to how your shopping experience can be made easier by using your mobile phone and Google’s Commerce Search! Add QR codes in the mix and now we [...]

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]]> http://yumnetwork.com/shopping-on-the-go-with-google-commerce-search/feed/ 0 Are You Topsy? http://yumnetwork.com/are-you-topsy/ http://yumnetwork.com/are-you-topsy/#comments Tue, 11 Oct 2011 23:16:11 +0000 admin http://yumnetwork.com/?p=628 Tuesday October 11, 2011   Today Topsy Labs, a real-time social search platform, announced the addition of Google+ as a source in its real-time social search index. Topsy features an influence algorithm to display the most pertinent and popular social results. In addition to social posts, Topsy displays shared links with social context within the [...]

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]]> http://yumnetwork.com/are-you-topsy/feed/ 0 The Importance of Branding http://yumnetwork.com/the-importance-of-branding/ http://yumnetwork.com/the-importance-of-branding/#comments Wed, 05 Oct 2011 01:58:42 +0000 admin http://yumnetwork.com/?p=612 Tuesday October 4, 2001 In today’s world of marketing, knowing where your brand stands is crucial information. According to Branz Top 100 Most Valuable Global Brands of 2011, Apple is number one with an 84% increase from 2010.     Surprisingly Google didn’t make it to number one but came in a strong second although [...]

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