Part of any SEO (search engine optimization) strategy has to be the local aspect of the efforts. There are so many strategy you can implement from Google Places, local SERP raking, and lets not forget local mobile search results. According to a 2011 ComScore study the #1 reason for using a mobile device is to get fast “on-the-go” information about a local business and 49% of mobile users use apps for local searches. Knowing how important it is for your business to be included on those mobile apps local search results comes the next question, how do you get included?
For the mobile version of any search engine, the concept in theory remains the same so any SEO strategy you have implemented thus far should carry forward to the mobile versions of the search engine being used. What is a little harder to do is getting included in the individual apps being created and downloaded every day. For instance, one of the most downloaded mobile apps in Canada is the Yellow Pages app (over 3 million download on iPhones alone) not to mention the thousands of other apps using the Yellow Pages API such as Yahoo Mobile, Poynt, and Where (see all apps). To get included in these apps you must be a Yellow Pages customer (have a listing) which we strongly recommend…getting their mobile sponsored placement would be even better! Other then the Yellow Pages app, you would need to visit all the other app provider and see if it’s worth investing your time and money. With 49% of local search being done without a business name in mind, it should be your business priority to be top in these searches.
Now let’s talk social media! For a local search such as Halifax Nova Scotia, using social media or local deals are crucial to your business. According to the same 2011 ComScore study social media local business search jumped 67% since 2010. Not only is social media on the rise, but most daily deals consumers return to an ecommerce visited in the past. So combining app search, social media, and daily deals will ensure your success locally!